Case Study – Crossfit Gym, Liverpool

Crossfit Gym an alternative gym for people who want to train in a more basic environment and is run by Matt Green.

Tell us about your business.

We’re an alternative gym for people who want to train in a more basic environment. Unlike most gyms, we have only a handful of machines. We prefer instead to concentrate on running classes. Each Crossfit Gym is independently run and the Liverpool branch was founded in 2010.

What are you most proud of?

The Crossfit brand is very community-based and here in Liverpool we love seeing people progress and improve through our training programmes.

Who are your customers?

We have a varied mix of members, who come to us with all different levels of fitness. Some are former athletes, others are competing at the top level of their sport, and then there are those who just want to get fit.


What is your business philosophy?

Training people how I would want to be trained. We aim to be the kind of gym where we know everybody by name, rather than a faceless establishment.

What do you like about your Network Rail property?

I’ve always liked the idea of having a gym in an arch as I trained in one myself in Manchester. The high ceilings and stable floors are perfect, as they give us the space and stability needed for a gym.

What’s the best thing about the area?

The location is ideal as it’s away from housing, which means we’re not disturbing anyone when we train outdoors. The arch is just 10 minutes from the town centre and there are two railway stations nearby.

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