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25b | Paddington Station | Retail

Unit 25B gives retailers a rare chance to enter one of the most commercially powerful station environments in Great Britain — with a format that keeps upfront investment low and customer reach high.
With a white‑box handover and 355 sq ft of flexible space, this unit allows brands to activate quickly, cleanly and cost‑effectively. Whether you’re testing a new concept, building a physical presence, or scaling a format that thrives on fast‑moving customer flow, this space removes friction from setup and accelerates your route to revenue.

Overview

  • Floor area355 Sq Ft

  • Handover conditionWhite Box

  • RentFrom £300 per day

  • Available fromSeptember 2026

  • Available toMarch 2027

  • Lease lengthUp To -1 year

  • CategoryPop-Up

Connectivity and Technology

  • WiFiTenant to install

  • TelecomsTenant to install

A prime central spot on Paddington’s main concourse

Unit 25B sits within the main concourse cluster – one of the key customer movement corridors. This is where passengers orient themselves, wait, re‑group, transfer between services and make quick purchasing decisions.

Brands operating in concourse positions consistently see high conversion from impulse and mission‑based buyers, whether that’s food‑to‑go, gifting, essentials, travel accessories or grab‑and‑go retail.

 Increased passenger volumes driven by the Elizabeth line

The introduction of the Elizabeth line interchange has been transformational with significantly elevated passenger flow across the concourse.

This matters for retailers because it brings:

  • More consistent all‑day movement
  • New customer missions (cross‑London commuters, local business travel, leisure journeys)
  • Higher opportunity to engage customers who buy quickly and often

Paddington gives retailers a growth platform built on predictable, revenue‑driving customer flow, with £93m in annual retail sales demonstrating strong conversion across the station’s high daily movement; a high‑value audience mix of business travellers, commuters, tourists, leisure visitors and airport‑linked passengers that brings multiple purchase missions and price points into play; and a scalable opportunity, with Unit 25B’s white‑box, low‑fit‑out format allowing brands to open quickly and confidently in a proven commercial environment.

Callum Willoughby

Assistant Category Manager

Callum Willoughby

Assistant Category Manager

Callum joined Network Rail in 2025 as an Assistant Category Manager, bringing over a decade of fashion retail management experience alongside extensive operational and product category management expertise. Within the Property Retail team, Callum focuses on enhancing both income generation and passenger experience across the network.

His role centres on driving the development of the National Pop‑Up portfolio—introducing dynamic, high‑impact retail activations—and optimising the retail category mix across southern stations. With his strong background in commercial operations and customer‑focused retail environments, Callum plays a key role in shaping engaging, relevant and commercially successful retail opportunities for brands looking to access Network Rail’s high‑footfall locations.
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Pop-up Enquiry

If you’re looking to grow visibility, trial a new offer, or reach audiences you won’t find on the high street, we’d love to understand what you’re trying to achieve and explore how a pop‑up could support your goals.

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